Hi Gio, I don't think there is a "native" way to do this but we do this on a smaller scale using a triggered smart campaign (that syncs to SFDC). It took us a bit of time of figure it out because it includes multiple components but I will attempt to explain here. Firstly, - Our lead scoring is set-up such that leads cannot drop below 0. - Our lead scoring is set up so that it will only increment when someone interracts with Marketo in a way that would cookie/track them. So I guess you'd need to see if this works in your organisation. Secondly, The smart campaign is triggered when someone who is KNOWN goes from 0 to greater than 0 (at least their lead score does). And it only allows them to run through the campaign once. Thirdly, we sat with our team and decided that we wanted this on a weekly basis, so after 7 days these guys are removed from the campaign - but you could set this up on a quarterly basis etc. This does have limitations ofcourse. If our SFDC has duplicates, and occasionally I run into anomalies that I'm able to track and figure out but for us it has worked 90-95% accurately. However, this worked because of the way our lead scoring was set-up initially we just spent a little time tweaking 🙂 Warm regards, Nora
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