Emily_Thornton1

The way I have done this in the past is as follows:- 1 landing page with 1 form, and a field on the form where the person can self-select which webinar event they would like to sign up for- 2 Marketo programs, each mapping to a GTW event.- A smart campaign that listens for form submissions, and rout...

Could you set up some type of watchdog smart campaign for each static list? So if you have 5 subscriptions with corresponding static lists, each static list could have a corresponding smart campaign that looks something like:Smartlist:Trigger: Data Value Changes: [Subscription Preferences Field] ...

1) No, each row is a unique anonymous visitor.2) No, Marketo will not combine all anonymous activity from an organization when a lead becomes known. Only activity coming from that person's unique IP address.

If you followed the installation instructions in here: Admin (MSI) - Marketo Docs - Product Docs then it should work! To troubleshoot, I would just create a test lead record (with your own email address is fine), send that lead a Marketo email from SFDC, and then check and see if it appears in the ...

On the MSI dashboard (where it has tabs for Best Bets, My Watch List, etc) the My Emails tab shows Marketo emails that the SFDC user has sent to records (even if they are not the owner.. it will appear if they sent the email). On the MSI section of the individual lead and contact page layouts, it sh...

Yes, you can test elements within the email. You can also specify the criteria that the "winning" email is based on. So if you're testing a CTA or something within the email, click/open rate is probably best, and if testing subject lines, open rate is best. Some more info on A/B testing here: Email ...

Yep, you can add both contacts and leads to your watch list. Some more info on MSI functionality here! Marketo Sales Insight - Marketo Docs - Product Docs

Yes, you can control this with the page layout assignments in SFDC. Create new lead/contact page layouts that contain Marketo Sales Insight, and assign these to the user profiles that should be able to access it. (Or, create a new dedicated MSI user profile and corresponding page layouts, and move u...

A few key metrics that I would always include in quarterly team meetings were:- volume of leads moving into particular stages in the funnel- conversion rates of leads moving from one stage to another- lead velocity- channel and offer influence to pipeline and revenue (using multi-touch)- overall mar...

Triggers use "or" logic. So if you have 2 triggers, a lead will qualify for the smart campaign if they do either of those activities.If you add filters to the smart list as well, you can add filter logic that applies only to the filters and not the triggers.