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Good points! While seems obvious, I think your point #1 is the most important. Get all stakeholders on the same page.
Nice concise format. Attribution models are always a great topic.
Documenting everything is an evergreen best practice indeed! I find it particularly useful to write it down to an internal guide, as well as storing these notes in the description fields of programs and campaigns.
Leveraging velocity scripting in order to display data from custom objects is really important, as this is the only way to show that data to the users.