Anne_Angele1

When you have multiple triggers, it triggers if ANY of the trigger criteria are met. The any and all options apply to additional filters added after the triggers. If you were to want to continue down this path, you could create one that triggers off of "visits webpage" and then add filters for opene...

As Grace mentioned, you can use segments to group your email report, which is handy if you're reporting on the same thing consistently and need to view the performance of multiple segments. You are also able to use a smart list on an Email Performance Report if you'd like to create a very narrow dem...

It depends on where they are in the funnel (does sales have a working number for the person? Are they part of an opp?) or if they were previously an engaged lead (if it was a good lead, but then they moved to a new company, you may want to find their new info and merge with the existing lead). If it...

You can't edit any step that a lead has already entered. If you have leads sitting in a wait step, you can only edit anything AFTER the wait step. If you need to extend out the wait, I would put another wait step immediately after (e.g. if the original wait was 7 days and now you need it to be 14 da...

Standard I-am-not-a-lawyer-this-isn't-legal-advice applies, but - my interpretation is that it would not be compliant, as you're requiring them to opt-in in exchange for something they want (whatever the form is gating).

I like to change the value of unsubscribed reason to something like "requested 90 day unsubscribe". If someone were to uncheck that box, you could run a smart campaign that looked like:Smart list: Trigger: Unsubscribe for 90 Days changed from True to FalseFilter: Unsubscribe Reason is "Requested 90 ...