Conner_Hatfield

***Posted on behalf of Kimberly Galitz, Marketing Automation and Attribution Specialist at Bandwidth.*** Getting Started with Bizible Reports When I first started using Bizible, the reports that I used most frequently were 'Bizible Persons with Bizible Touchpoints', 'Bizible Attribution Touchpoints ...

In this Bizible addition of Peer Perspective, take a deep dive into out of the box attribution models, custom attribution models, and explore what attribution model you should use for your business with Marketo Champion Alumni Justin Norris.

*** Posted on behalf of Marketo Champion Ajay Sarpal‌, Consultant - Martech and Sales Operations.*** In my 20+ years of professional experience with big brands, mid-tier and start-ups, just like each marketer I was also asked by my previous CMOs on:• How to find out our best performing campaigns or ...

In this Bizible Edition of the Champion Tips and Tricks series, we asked Marketo Champion Alumni, Justin Norris‌, to share 3 of his top tips for using Bizible.

***Posted on behalf of Kimberly Galitz‌, Marketing Automation and Attribution Specialist at Bandwidth.*** One of the (many) advantages to using Bizible is the ability to track your marketing efforts from both online AND offline channels, giving visibility into the performance of channels where it m...

In this ABM addition of Peer Perspective, Marketo Champion Chelsea Kiko discusses ABM challenges and how to think about your strategy to overcome them.

In this ABM addition of Peer Perspective, take a deep dive into defining your top tier accounts, using ABM channels, and getting started with account scoring with Marketo Champion Chelsea Kiko to help you fine tune your ABM strategy.

In this ABM Edition of the Champion Tips and Tricks series, we asked Marketo Champion, Chelsea Kiko, to share her Top 3 Tips for getting started with ABM.

***Posted on behalf of Tallie Belitz, Senior Manager of Sales & Marketing Operations at Kollective Technology.*** Marketo’s Account Based Marketing module is a powerful tool, but it can be intimidating if you don’t have a strategic plan to drive value from it.The key ABM insights lie in the Account...