Great info, excited to see MSI get some much need love. FYI: the " Upgrading Your MSI Package     " link is broken ... View more

No email marketing is not dead but its direct measurement through clicks and opens and yes even clicks to the landing page is less valuable. The good thing is your message is still reaching the intended audiences regardless of the opacity of the email click data. However, engagement measured through deeper engagement metrics such as clicking on additional links on the landing page or form fills/conversions is still what we are all after. Yes, we are all going to have to rebuild our measurement systems around more sophisticated methods that only people would care about rather than bots. ... View more

This is a high-level conceptual diagram and I purposely did not get into the details of the data exchanged or rates. The various connections in this process are asynchronous and data-driven in nature due to race conditions brought about by the design of both the Marketo and Salesforce platforms and the Marketo CRM sync. A fact, I have put that to good use in a couple of implementations. Further, this process cannot be accomplished solely using Munchkin. It must use REST/SOAP for the merge function. Even then, the REST API is executed from within a controlled Salesforce environment and is rate-limited by several factors and the payload data is sanity-checked for injection and buffer overload before use. There isn't a DoS vulnerability created by this process. ... View more

Hi Jas/Ron Sanford is correct until you have control over your entry points in getting form data into Salesforce, then you will continue to have duplicate issues. However, if you would like to align your web history in Marketo and use Salesforce as your form entry point, you might consider trying a process something like this which I call Marketo connect that links the SF record by via munchkin cookie to its anonymous record in Marketo: It also supports deduping tools as long as they respect Salesforce custom objects when updating either the lead or contact ids. This has been tested with CRM Fusions DupeBlocker offering. In considering this type of solution, you really need to be sure that the effort of tying all these pieces together is worth the return. This is not a simple solution but it prevents the duplication problem between Marketo and Salesforce when using non-Marketo forms that send the data to Salesforce. Contact me directly if this is interesting to you. Cheers, Eric ... View more