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Yes, right now we send around 12 emails throughout the "cycle" and typically have multiple filters to mitigate sending to the wrong groups. Another example:Mainly wondering if others have similar issues and a cleaner way to do these programs instead of running dozens of recurring daily batch campaig...
TLDR: Seeking advice on how to structure our association's retention email campaigns. I work at an association management organization with recurring annual membership retention programs (on a yearly cycle) and recurring certification programs (on a three year cycle). Up until now, we were working w...
Hope you are having a good vacation, @michellechopin ! Here are my responses for this weeks quiz: Q1. What are the statuses in your Lead Lifecycle Program based on?Sales ProcessChannel TagsMarketing FunnelProgram Type Q2. What are the three ways that a Lead Lifecycle can affect your bottom line?M...
Hope everyone has had a good week. I'm little late to the game on this one. Q2a. You have an Google Ads program that has a Period Cost of $1,000 per quarter for 2024 (based on a standard calendar year, applied at the start of each quarter). If a lead was added to the program in February, which Peri...
We have them separated by teams/business units. I really only work within 6 regularly, so it's pretty simple to manage on a day-to-day basis from a practical perspective. We have a pretty consistent/hefty asset labeling method we've followed since we started using marketo to keep things tidy as well...
Workspace is to marketing activities as partition is to database. For example, my organization has almost 20 workspaces to help keep things organized and also limit newer marketo users from making changes to the wrong programs. Some users in my org only have access to the specific workspaces that th...
Hi all, I had to change my username as my old username was connected to my personal email - this one @aschultz671 is through my company email and the account I'll use for this program. I work as a senior marketing specialist at the American Hospital Association (AHA), located in Chicago, Illinois, ...