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We have hundreds of products so it becomes tricky and I'm looking to use behavioral scoring more to be an indicator of product interest levels.
It's a great question and one that I'm also thinking about. Attribution is everyone goal and setting up campaigns can be tricky in Marketo, which can be very tactic based. It's not easy to say "For this strategy, here are all the channels employed and all of the channels that worked well." if you'...
Hi folks - I've been thinking a lot about how we create and track programs in Marketo. Right now, everything is very tactical - we track an email. We track a webinar. We track a gated asset. We track a digital ad. What we do a poor job of doing is tracking these at a campaign level and I'm starting ...
Good question and very tricky.The subject line is responsible for the open, the content is responsible for the click. I'm guessing the ultimate goal is to drive people to your website?Is it possible that email by itself is too vague? Is the email just a tactic for a larger campaign?
Thanks for the tip on DOM. This was a quick and dirty approach and Object was the first thing that came to mind, along with just using the innerHTML. I needed a proof of concept I could put together in a few minutes.
They want to track hits to a LP and then form fill conversions.
Hi all -I have a vendor that is requesting we have all of our Contact Us links lead to a distinct Thank You page so that we can have conversion tracking. HOWEVER, my goal is to stop directing to a new page so that we don't lose the view of the asset. For example, if you're watching a video and click...
PHIL - Poking around, I found a service that does IP lookups based on header information in the email:Free Email Header Tracer | IP2Location To test this, I used an email I received from Marketo.Putting the headers in, here's how it routed:SenderIP Address10.160.25.53LocationUnknownLatitude, Longitu...
Add those partitions to the other workspaces where you want them to show up. Maybe make a "Global" workspace and add APJ and EMEA
I can't see if Default has EMEA* assigned to it. Can you show the Lead Partition view?