It's a great question and one that I'm also thinking about. Attribution is everyone goal and setting up campaigns can be tricky in Marketo, which can be very tactic based. It's not...
Hi folks - I've been thinking a lot about how we create and track programs in Marketo. Right now, everything is very tactical - we track an email. We track a webinar. We track a ga...
Good question and very tricky.The subject line is responsible for the open, the content is responsible for the click. I'm guessing the ultimate goal is to drive people to your webs...
Thanks for the tip on DOM. This was a quick and dirty approach and Object was the first thing that came to mind, along with just using the innerHTML. I needed a proof of concept I ...
Hi all -I have a vendor that is requesting we have all of our Contact Us links lead to a distinct Thank You page so that we can have conversion tracking. HOWEVER, my goal is to sto...
PHIL - Poking around, I found a service that does IP lookups based on header information in the email:Free Email Header Tracer | IP2Location To test this, I used an email I receive...