ChrisR

ChrisR

Hi all, Hoping to get some opinions on a nurture campaign I hope to set-up through the use of streams. I have a rough diagram below. (Excuse my lack of design skills). All leads that qualify to be added to the engagement program via the flow will need to get the same emails in stream 1. Only specific leads need to get the content in the second stream. I have created a smart list that contains all leads that need to receive this email. Is there a way that I can achieve the below through the use of Transition Rules in streams? Thank you all.

ChrisR · ‎11-29-2022

Thanks Darshil – appreciate your response. May I get your advice regarding setting up the A/B test in my campaign? I have an entry campaign which is comprised of filters only, no triggers. The flow for this campaign has the 'Send Email' flow step within. These are the emails that I set up the champion v challenger test which didn't work (Steps 3 & 5 on the below screen shot) At the end of this campaign, based on behaviour, leads are directed to other campaigns which have the 'Request Campaign' trigger. The champion v challenger test seems to work on these campaigns. Thank you for your assistance. - Chris

ChrisR · ‎11-28-2022

Hi, Hopefully there is value in this suggestion. I find that in certain filters in Marketo there is information displayed when you mouse-over (eg. on the Wait filter in the flow). Screenshot below. In other filters, where I am selecting either emails, lists / smart lists, smart campaigns etc, if the naming convention exceeds the length of the text box it is un-viewable. I would find great use in having a tooltip of sorts that will display the selection when you mouseover. I do know that if there are multiple selections made this is current functionality, it does not seem to work when there is just one selection.

ChrisR · ‎11-28-2022

Hi all, I attempted to run a Champion vs Challenger test on the subject line of emails within my batch campaign but it did not seem to work. Hoping I may be able to get some advice as to where I went wrong / how to run this correctly. I have 'Send Email' steps within the flow of the applicable smart campaigns. Prior to sending I; Went to the email asset/s. Right clicked and selected 'New Test' Changed the test type to 'Subject Line' The 'Champion' pre-filled from the email created and approved. I typed an alternate subject in the 'Challenger' field. Set the distribution to 50% / 50%. The champion criteria was Open %. Under the 'Test Actions' drop down I approved the test. I also sent a sample test and got both versions emailed to me. After the assigned week, I got the email with the results and found that all people were sent the champion and noone received the challenger. This has happened over a few emails. Does anyone know why this would be happening? Thank you!!

ChrisR · ‎11-14-2022

Hi Dharsil, One more question if possible please. I have people in my engagement program that have had their Engagement Program Cadence changed to 'Paused' via a Smart Campaign because they meet certain criteria that require them to not receive emails for a period of time. If I turn my engagement program off and then back on again (Turn an Engagement Program On and Off) when needed, will the applicable people that are already paused remain as such? I don't want these specific people receiving emails when I turn it back on. Thanks again, Chris

ChrisR · ‎11-06-2022

Many thanks Darshil, extremely insightful.

ChrisR · ‎11-03-2022

Hi all, I'm relatively new to Marketo and would be most appreciative for your assistance. I am looking to turn an engagement program off by using the following steps Turn an Engagement Program On and Off It is my understanding what when change the program status to 'Off' then all emails will cease. My main query revolves around what happens when it is turned on again. I have a campaign that has 15 emails over three streams. When the program turns on again, will; - All existing members of the campaign will pick up where they left off and receive the next email in their journey? They will not go back to the start of receive an email a second time? - All new eligible people will enter the campaign the next run of the entry smart campaign and start at email 1 when the flow dictates? Thanks 🙂

ChrisR · ‎11-03-2022

Hello all, I am creating a nurture engagement program where the main point of difference is country of citizenship. There are points throughout the year where people from certain countries of citizenship must be paused from receiving content whereas others can continue to receive content. I am after advice regarding best practice for this set-up, namely; - Is it best to set-up two campaigns allowing only people from certain countries to each based on needs. Or - Can I create one campaign and allow recipients from all countries into the flow and then pause recipients from certain countries from receiving content for a specified period of time by using a smart campaign? If this is the case, what would be best practice to; - Pause certain people from the campaign while others remain receiving content per usual. - What would be the process to 'un-pause' these people at a certain point in time and have them receiving the nurture emails in the same point in the flow as they were in prior to being paused. Many thanks for your assistance.

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Date Registered	‎08-31-2022 04:28 PM
Date Last Visited	3 hours ago
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Transition Rules - Streams - Nurture Program

Re: Champion v Challenger testing

Tooltip on Smart List & Flow filters

Champion v Challenger testing

Re: Turn an engagement program On and Off

Re: Omit certain recipients from a Nurture Campaig...

Turn an engagement program On and Off

Omit certain recipients from a Nurture Campaign