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The way the Marketo Program & SFDC campaign sync functions is based on a one-to-one mapping. That means a Marketo program MUST map to ONLY one Salesforce campaign, and vice-versa. The Marketo program name can be different from the Salesforce campaign name. However, other attributes must match betwee...
Most of the time we encourage clients to keep duplicates out of Marketo as it can impact reporting and become difficult to work with. However, there are instances when clients will require intentional/purposeful duplicates as part of their sales process. If you have intentional duplicates with parti...