Michael_Mason

Level 4

Joined the community 31-03-2015

Level 4

Marketing Technology Manager

Oakland, NJ

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Re: Marketo-Fu: Intermediate/Advanced Track

by Michael_Mason 04-06-2017

Dammit! Can't I "Matrix-load" this into my head directly?! Guess I'll watch these on the way out to Summit!! THANK YOU!!!Matrix - I Know Kung Fu - YouTube

Blogs

3025 1 0
Progressive Profile - personal identification in source code

by Michael_Mason 01-26-2017

It was brought to my attention recently that in our progressive profiling forms, the pre-populated data shows in the source code. In most cases this isn't an issue. My concern was with personally identifiable data. Does anyone else feel concerned about this? Has anyone taken steps to remedy this wit...

Discussions

1932 0 4

Email Marketing
Re: The Seven "Oops" email moments you will have with Marketo

by Michael_Mason 12-22-2016

OMG, thank you! Checking my campaigns NOW!!!! LOL!!!

Blogs

3370 0 0
Re: Lifecycle Processing: The Operational Spine of Marketo

by Michael_Mason 08-17-2016

I am in charge of our company's middle of funnel, though I do occassionally work for top of funnel issues. This article is a great primer on how to build it. I'm happy to see aspects of our own funnel that were built with similar thinking. Where we have gaps, this helps give me ideas on the best way...

Blogs

9023 0 0
Re: 3 quick reasons why sales doesn't call your leads

by Michael_Mason 01-29-2016

Having sales at the table when a universal sales lead definition is established to allow the sales team to be part of the process. It also keeps everyone engaged in a feedback loop that is absolutely necessary so that the sales lead definition can be refined as new data becomes available. The ongoin...

Blogs

1336 2 0
Dynamic content based on field values

by Michael_Mason 07-08-2015

I'd like to be able to change text if there is a field that doesn't have a value. For instance, if the Account Owner field is empty, I'd like to insert the text "we", and if it's not empty, I'd like to insert "I". This would allow more personalized emails while allowing a fallback email to sound as ...

Ideas

1847 2 4
Re: Lead source parameter question

by Michael_Mason 06-12-2015

Thank you, Anna. I do notice a bit more strangeness. (I'm asking this of Marketo support, as well, but perhaps you've encountered similar?)If the lead comes in as new, it uses the default value, even if the person came in with a UTM parameter. Existing leads are tagged appropriately with the paramet...

Discussions

1734 0 0
Re: Lead source parameter question

by Michael_Mason 05-29-2015

You. Absolutely. ROCK!!Yes, we were going to set up URL parameter passing. I can at least try and remove the hidden field and see if it works without the hidden form field. Thank you, Thank you, THANK YOU!!

Discussions

1734 1 0
Re: Same Email, Different Engagement Programs?

by Michael_Mason 05-28-2015

Agree with Kristen, Marketo doesn't know.Not sure if this is what you mean, but you want to specifically have someone receive in Stream A receive Email 1, but if they are also a member of Stream B, do not show them Email 1, Correct?If so, might have to set up a program that asks whether Prospect in ...

Discussions

2155 0 0
Lead source parameter question

by Michael_Mason 05-28-2015

When using the A/B landing page test, I noticed there was an option to build a URL with the parameter "?Lead_Source=Plant" where "Plant" was a self-defined value. I tested it and it seemed to work, so i bounced it to some other co-workers and they tried testing it, but instead of the value coming ba...

Discussions

1860 0 4

Email Marketing