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You can leverage the Marketo 2.0 API to do something like this by either adding this to your template or appending it through your Tag Manager. The below example is based on using a Direct Call through Adobe Launch
CID Parameters are just one example of a parameter you can use to track your marketing activities. What is unique about Adobe Analytics, is the platform is not exclusive or doesn't just track UTM source, medium or campaign as you might be used to. A single string value is preferred and is much m...
Hi There, new to board. We have marketo embed forms on our site (via CMS, e.g. AEM or SiteCore) and we'd like to track the {{lead.ID}} when the user submits the form. The thank you pages are not Marketo templates but I have read on these boards that it is possible to return the {{lead.ID}} via JS ...