1. How quickly after a webinar is completed do the attendees/no-shows get passed to Marketo and Salesforce? Right now with our current provider it takes 4 hours after the webinar for our sales team to see that someone attended the webinar. It's almost immediately. If in zoom, you set the webinar time from 2-3 pm, you can expect all the info in Marketo just after 3 pm. 2. With zoom, how do you pass the questions asked in the webinar to the sales team? Is it just a spreadsheet you can share with them, or can the info pass from zoom to marketo? You can send in spreadsheet. Or if your integration is proper, you can see all the info in marketo as well. 3. Is the only thing you are able to score off of attendance? Or can you score off of people asking questions, answering polls in the webinar? Yes. You can do so. You can see all the info in Marketo who took part in the polls, Q&A, etc. 4. Are there any major challenges you have experienced? Integration is a major challenge. Follow this tutorial to fo the integration: https://support.zoom.us/hc/en-us/articles/207267346-Setting-Up-Zoom-for-Marketo For finding your api secret and key (this info is old in the documentation), 1. Go here: App Marketplace 2. Uncheck Intent to Publish 2. Enter App Name and Select "Account-level app" as app type 3. Select JWT Credentials. 4. Once you submit with relevant info, you will see your API key and secret. Enter those in your Marketo webinar tokens.
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