It is becoming increasingly important for teams to be in compliance with email privacy laws. To help teams with this we are releasing some enhancements to our current unsubscribe experience. These changes will be released in April. To learn more about how what these changes mean check out our overview below.
1. Only One Unsubscribe Type
Teams that have utilized unsubscribes in past will remember two types of unsubscribes, 'Block Unsubscribes' and 'Unsubscribes'. ToutApp is moving to one type of unsubscribe type called 'Unsubscribe'. All existing unsubscribes will now fall under this category. Now, when a contact is unsubscribed it will mean that they will be removed from all active campaigns and scheduled emails and users will be blocked from emailing that contact with Tout.
2. Remove Unsubscribes
Previously both admins and sales users could remove unsubscribes. To be in compliance with law and allow our customers to better manage their unsubscribes we have moved unsubscribe privileges to admins only.
When an admin removes an unsubscribe they will be presented a pop up that asks them to select a reason for removing the unsubscribe. By law, users should only be removing an unsubscribe if they can show proof that the contact requested to be contacted.
3. Unsubscribe History Card
The Unsubscribe History Card is a new feature that helps admins and users get contextual evidence about their contacts unsubscribe history. The Unsubscribe history card can be found on the About tab of the Person Details View.
Shows the date the unsubscribe/resubscribe was taken.
Resubscribe - If the details shows “Resubscribe” it means that a ToutApp admin manually removed the unsubscribe from the contact record. It may also show some details related to why the contact was unsubscribed.
Unsubscribe - If the details show “Unsubscribe” it means that the contact was unsubscribed.
CRM Sync - Unsubscribe was captured by a sync from Salesforce.
Manual - User clicked the unsubscribe button to unsusbcribe.
Clicked Link - Recipient of an email clicked on the unsubscribe link
“Admin Name” - An admins name will show when the action was to resubscribe contacts. This lets users know who removed the unsubscribe
4. Appended Unsubscribes
It is important for any sales email to include an option to unsubscribe. This not only helps teams stay in compliance with the law but also helps teams deliverability reputation stay high. To help with both of these points we are now appending an unsubscribe link to all emails sent from ToutApp.com. This will not affect emails sent from users email client.
5. Unsubscribe Messaging Settings Page
We have always allowed teams to customize their unsubscribe link messaging but now admins can set the unsubscribe link messaging for their entire team to ensure messaging is consistent.
6. Unsubscribe Syncing ToutApp <> Salesforce
Keeping your data in Salesforce and ToutApp synced is important, that is why we are introducing a new field for users to sync unsubscribes with. Now teams can sync their ToutApp unsubscribes with a 'Sales Opt Out' field. This helps teams who want to differentiate between sales unsubscribes that are collected in ToutApp and marketing unsubscribes collected in Marketo. For organizations that would like their marketing and sales unsubscribes aligned they can choose to sync with the 'Email Opt Out' field in Salesforce, this is the common field in Salesforce that both Marketo and ToutApp can sync with.
To get access to the new Sales Opt Out field, you will need to install our new Salesforce fields. More on this coming soon!
7. New Unsubscribe Group
8. Deleting Contacts with Unsubscribes
Contacts with unsubscribes cannot be deleted. This helps teams to make sure that their unsubscribe list is accurate.
9. Unsubscribe Link Landing Page
The Unsubscribe Link is something we have long supported. With this update we now have a new landing page for prospects that allows them to provide an unsubscribe reason. Better data collection means your team can understand why a customer unsubscribed, which turns into feedback for your content and messaging.