Included in this article
Marketo is upgrading the way that anonymous records get promoted to known leads. This upgrade will allow Marketo to track larger volumes of anonymous web activity without needing to create anonymous lead records, freeing up system resources to be used elsewhere. Anonymous lead records will no longer be created, but when a lead takes action to become known (filling out a form, clicking a link in an email), the previously anonymous web activity will then be pulled into the new known lead record.
Changes Inside Marketo UI
Anonymous leads will no longer be created, so there won’t be any need for Marketo to reference them.
Under The Hood