Zoom Registration Form on Marketo LP

[Taylor25172839]

I do not have the go-head from upper management to integrate Zoom with our Marketo account but our team would like to build the Zoom registration page/form on a Marketo LP to control the branding aesthetics. Is this possible without integration?

[SanfordWhiteman · Accepted solution]

Well, you're kind of asking an impossible question. You can't have Marketo form data make its way to Zoom without some kind of integration!

It doesn't have to be the packaged Zoom-Marketo connector, of course. You can build a service that registers people in Zoom using the Zoom API and call that service via a Marketo Call Webhook step. Though that's custom development of course, and presumably would need to be vetted as well.

[Katja_Keesom]

There is an absolutely no integration involved solution, but it will require some manual work to get your attendance data into Marketo. The way I have done it with one customer who really did not want any integration with Zoom is to simply set up a full webinar program including form and landing page in Marketo and in the confirmation email include the generic join link rather than a personalized one. Of course that means you need to download any attendance data from Zoom and manually uploading it into your Marketo program to capture the full picture there.

[SanfordWhiteman]

OK but without the join URL they have to register twice (and not necessarily with the same data). IMO you might as well use Google Meet at that point. 🙂

[Jo_Pitts1]

@Taylor25172839 ,

Why don't you have permission to integrate?  Why not lean on management?  It's easy enough to do (the integration that is, not the leaning)

It is easy enough to do a full Marketo registration process with no Zoom form or even Zoom notification emails.  That gives you 100% control over the branding (LP, Form, and Email).

If that's what your after, many of us can guide you through that process, but yes it requires integration.  

Cheers

Jo