Why does our referring URL = http://{{Lead.Original Referrer}}

[Anonymous]

Any ideas what is setup improperly to cause our Referring URL to be set to http://{{Lead.Original Referrer}}?

[Kenny_Elkington]

Where are you seeing this?  Can you add a screenshot?

[Anonymous]

[Grégoire_Miche2]

A few ideas, in decreasing likeliness order :

• a form hidden field with a default value set to "http://{{lead.original referrer}}"?
• A global smart campaign trying to copy one field into another?
• A SFDC workflow doing the same and trying to leverage a Marketo token?

-Greg

[Kenny_Elkington]

So this is a lead field?  Could you check one of those records in Marketo and see what their creating activity is?  Since its a lead field I'd think that there was some trigger campaign that's writing this value to the referring URL field.

[Anonymous]

So do you think the form just has this data as a hidden field and is passing that value over?

[Kenny_Elkington]

Either that or a trigger campaign is writing that it.  If you drill down into the Fill Out Form activity it will show you the values that were submitted through it.

[Anonymous]

I'm not seeing it under the program tokens or the campaign flow...

[Grégoire_Miche2]

OK, but when you write "the referring URL is set to...", where do you see this value ?

"Referring URL" is not a standard Marketo field. Original referrer is. So is "Referring URL" a custom Marketo field ?

-Greg

[Grégoire_Miche2]

OK, I had not seen you SFDC screen shot. I understand better now

-Greg

[Anonymous]

It's looking more and more like it's a hidden form field. That's the only place I see the field used (on a bunch of forms) so I'll dig into those and update. What do you recommend the default value be if the token does not exist?

(I apologize if these are dumb questions, and thank you for your help).

ML

[Grégoire_Miche2]

Hi again Michael,

I would not set it in a hidden field in forms, I do not think it can work. See here

I would use a smart campaign instead:

• Trigger : data value changes on Original referrer
• flow step: change data value, field = referring URL, value = "{{lead.original referrer}}"
• Run once

Now, the truth is, why do you want to have a second field with this value ? Original referrer is maintained by Marketo and available in SFDC as well.

-Greg

[Anonymous]

I think that is a valid question. I've just inherited this Marketo instance and am finding things like this as I continue to dig deeper into what already exists. I will look into how (if ever) the Original Referrer field has been leveraged in the past.

[Grégoire_Miche2]

Good luck then

-Greg

[Grégoire_Miche2]

Hi Michael,

Do you know on which page this is captured ?

-Greg

[Anonymous]

Hi Greg-

I am getting this data on a number of different pages... Our request a demo page as well as some other resource download pages.

ML

[Grégoire_Miche2]

It seems to me as if someone was trying to use the token to set the value, while the token itself should be set. Like a loop.

I would look at one of these leads, and observe the activity log in detail, to check that it does not come from another of your Marketo assets (an email or another landing page, or one page on your web site).

It means that one of your assets linking to these pages is using the token in it's meta title.

-Greg