Which data management programs do you run nightly?

[Darrell_Alfons2]

Which data management and/or hygiene programs do you run nightly?

Which do you run monthly/quarterly and why?

Do you have any that are trigger campaigns?

Interested in hearing others' thoughts!

[Josh_Hill13]

There are many, many threads on data management. I wrote about this too

http://developers.marketo.com/blog/how-to-clean-your-marketo-database/

just depends what you want to do.

[ChristinaZuniga]

Agree with Josh Hill​ that there are quite a few threads on this topic, but some of the issues I've run across that I'm not sure are documented (though they probably are!):

- Email bounce for MSI messages that sends a notification to the rep to update their contact

- Alerting Inside Sales that their lead is being worked (based on task in SFDC) but they forgot to update the status (so it's not in the right lifecycle) this is a trigger

- If any person is in a program is status = webinar error, my webinar team gets a notification

Some of the more standard ones:

- Nightly alignment for revenue stage, lifecycle and status

- Permission type does not make sense (for example, someone who opted out cannot be "Explicit" permission type)

- Standardizing state and country

[Darrell_Alfons2]

Christina Zuniga​ nice, I haven't heard of some of those and am excited to try them out.