What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

Deeps
Level 2

What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

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Michael_Florin
Level 10

Betreff: What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

Program Channel, Program Steps and Program Successes all depend on your use case and what you want to track/report on. "form fill" is probably a little too unspecific, as different form fills mean different things. Can be a whitepaper download or a webinar registration. But let's say, it's Whitepaper Download, then a Channel named "Download" with the Steps "Email Sent", "Submitted Form", "Whitepaper Delivered" might make sense.

 

Again, depends on your setup and what your Smart Campaigns are actually supposed to be doing.

Deeps
Level 2

Betreff: What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

Thanks   Michael_Florin.

It's a white paper download.

As of now we don't have specific channel type to track email conversions on marketo landing page.

Looks like we need to come up with new channel type.

So was brainstorming for ideas.

Any suggestions here. 

I know the smart campaigns logic but was wondering what should be ideal channel type.

Michael_Florin
Level 10

Betreff: What should be the program channel type - To track form fills from marketo landing page via email program (email CTA has a link to marketo landing page)

Channel: Whitepaper Download

 

Status:

10 Sent Email (I think you should make all email recipients program members, so you need that status. It's important if you use that program for Engagement Program nesting.)

20 Submitted Form (Success)

 

If you deliver the WP on the TY page, then that's it. If you send it through delivery email you want to add

 

30 Clicked Delivery Email (Success)

 

Don't do "Open Email" and "Click Email" as program statuses. They are unreliable and don't give you much information. Also you have to have Smart Campaigns to set these statuses. But that's just my opinion. I know a lot of folks use these statuses.

 

But again: All depends on your reporting needs and whether or not you have/use RCE or what Tableau might want.