What's the difference between email link performance and email performance?

[Rachel_Noble]

I have two reports: one for email link performance and one for email performance. They're both setup with the same sent date range. On the individual level, the numbers I have for "Clicked Email" in my email performance report is different than the number I have for "People" on my email link performance report. What's the difference between these two numbers? Which one tells me the number of individuals who clicked links in my email?

[Kenny_Elkington]

In Email Performance, Clicked is the number of leads who have clicked at least one link in the email.  Email link performance breaks out the performance for individual links.

[Rachel_Noble]

Thanks Kenny. Shouldn't the total number of people in the email link performance report match the number in the clicked column of the email performance report?

[John_Clark1]

Hi Rachel,

One is looking at the number of unique leads that clicked a link, and one is looking at the number of times a link was clicked.  One lead could click a link 10 times, and one column would show 1 while the other showed 10.

[Kenny_Elkington]

The Leads column grand total in link performance corresponds to the Clicked in Email performance for each email:

• Clicks - Number of total clicks which have been made on the link
• Leads – Number of unique leads which have clicked on the link

[Rachel_Noble]

Thanks. I can see the difference between those two columns. This is what I'm looking at for one specific email, grouped by the same timeframe:

Email Performance Report:

Clicked: 19

Email Link Performance Report:

Total Clicks: 29

Total People: 22

Does the email performance report not report everybody?

[Rachel_Noble]

I think we figured it out. We think: the "Total People" column sums up the clicks from the unique people from each link. If we have three links in the email, it might look something like this:

link 1      |      clicks: 22     |      people: 16

link 2      |      clicks: 5       |      people: 4

link 3      |      clicks: 2       |      people: 2

Total      |      clicks: 29     |      people: 22

However, there weren't 22 total unique visitors. Maybe 3 of the people who clicked link 1 also clicked link 2. The total is then displaying more people than there were actual unique leads that clicked the links.

I don't have any verification on this (I will spot test eventually if I don't get confirmation, but it's not worth the time right now).

[Justin_Cooperm2]

Yes, you are correct. See this thread: Email Link Report and Email Performance Report show different numbers