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Email Link Report and Email Performance Report show different numbers

Question asked by Malik Zafar on Nov 12, 2015
Latest reply on Nov 12, 2015 by Justin Cooperman

I'm looking at two reports for the same campaign: an Email Link Performance Report and an Email Performance Report. Both reports have the same filter and are looking at the same selected emails with the same time-frame. Both reports also show the same number of qualified leads.

 

Yet, both reports are showing different numbers.

 

For example: Email Performance Report shows that the first email we sent out got 200 clicks, Email Link Performance shows that the email actually got 250.

 

I'm trying to understand why there might be a discrepancy between the two reports.

 

Thank you,

 

- Malik

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