Email Link Report and Email Performance Report show different numbers

[Mikes_Jones]

I'm looking at two reports for the same campaign: an Email Link Performance Report and an Email Performance Report. Both reports have the same filter and are looking at the same selected emails with the same time-frame. Both reports also show the same number of qualified leads.

Yet, both reports are showing different numbers.

For example: Email Performance Report shows that the first email we sent out got 200 clicks, Email Link Performance shows that the email actually got 250.

I'm trying to understand why there might be a discrepancy between the two reports.

Thank you,

- Malik

[Anonymous]

Is your time frame the same?

[Mikes_Jones]

Yes, both reports are set to "All Time"

[Mikes_Jones]

Ah, I just noticed, one report has "Date of Activity" and one says "Sent Date", that must be where the disconnect is at. Unfortunately, doesn't seem to be a way to get them both on the same page.

[Justin_Cooperm2 · Accepted solution]

Email Performance Report will show you the following (tip: if you hover over the column it will tell you what it is😞

Clicked = # of unique leads that clicked at least one link the corresponding email

% Clicked = Clicked # / Delivered #

Email Link Performance Report will show you the following:

Clicks = Total # of clicks on this link (not unique clicks).

% Clicks = Total # of clicks on this link / Total # clicks of all links in the Email (not unique).

Leads = Total # of unique leads that clicked this link.

% Leads = Total # of unique leads that clicked this link / Total # of unique clicks by leads of all links in the Email.