What is the purpose/effect of mkt_unsubscribe URL parameter?

[Grégoire_Miche2]

Dear community,

Does anyone know what is the purpose and effect of the mkt_unsubscribe=1 URL parameter that we need to add to unsubscribe links URLs in emails ?

-Greg

[Justin_Cooperm2 · Accepted solution]

Hey Greg,

I'm pretty sure that when that parameter is present, we'll exclude clicks from being counted in certain reports. I can run a test, but I'm pretty sure that's what it's for. The mkt_tok parameter is enough to tie the unsubscribe action to the email.

Justin

[Grégoire_Miche2]

Hi Justin,

Thanks for the insight, I would love to know the results of the tests

Second question : If we do not use the default unsubscribe setting neither the {{system.unsubscribeLink}} in a email but a URL to a specific page, how should we use the mkt_tok? more precisely, how should we set it's value.

-Greg

[SanfordWhiteman]

mkt_tok=##MKT_TOK##

[Grégoire_Miche2]

Hi Sanford,

So exactly like it is in Marketo standard unsubscribe link.

Thanks,

-Greg

[Justin_Cooperm2]

You actually don't even need to do that. For example, if you delete the unsubscribe HTML and TEXT from your Marketo Admin page, then you can just insert a normal link in your email that points to your unsubscribe page. All tracked links in emails get mkt_tok appended. So it will do it for you automatically. No need to do anything else.