Google Analytics Set Up

[Anonymous]

We are tracking site activity via Google Analytics, but I'm unclear on how this is set up.

When I look at the source code for our pages, our GA account number (ex: UA-XXXXXX-X) is not present, and we are not using a tag management solution, so the code isn't hidden in a tag. I don't see any evidence of Google Analytics code on the site, yet data is flowing into GA...

Is there a place within the Marketo admin interface where we enter our GA account number, and Marketo is facilitating the tracking of data into GA?

Thanks!

[Jenn_DiMaria2]

Are you viewing the source code within the landing page template editor, or directly from the live page?

My first thought is the code has been entered into a token that's populating the landing pages, which wouldn't show in the landing page editor.

[Josh_Hill13]

No, you must take the GA script and add to the LP Template in the HEAD area or use Custom HTML drop box for a regular page.

It is best to use the Template method to ensure all LPs are tracked.

[Conor_Fitzpatri · Accepted solution]

Hi Allie,

I'd take a look at this excellent article by Courtney Grimes​:

Integrating Google Analytics with Marketo

[Anonymous]

great article Conor!