Hi All!
Background:
We want to be able to get EVERYTHING we can out of Marketo.
Question:
What is the most ideal naming structure for your Folders, Programs, Assets, etc to get everything you want out of Marketo especially reporting? I have seen multiple people claim their structure is a best practice. What is THE best practice?
Thanks ahead of time!
Here is great documentation on best practices from Jeff Coveney: Bring Order to Marketo with Naming Conventions.
For programs it is recommended to use this format:
[Abbreviated Program Type]-[4-digit Year]-[2-digit Month]-[2-digit date]-[Program Description]-[Location or Content Type]
Ex:
WB-2015-10-15-The-ABCs-of-Marketing
A webinar in October on The ABCs of Marketing
There are lots of options, whatever works for you.
https://www.marketingrockstarguides.com/naming-and-organization-in-marketo-310/
but you do have to ENFORCE it and document it. I do something similar to Devraj, but more expandable:
Dept Code - Country Code - Channel Code - YYYY-MM-DD-Something about this.
LG-US-EB-2016-10-11-Big Promo webinar
and then have naming for Folders, Program Sub Folders, Child assets, etc... Usually I do the order in which the asset will be used.
Never have Child Assets with long names as it is not necessary and redundant like
Email Invitation. Email Invitation