What is the best way to manage unsubscribes for multiple brands?

[Anonymous]

I would like to listen to your thoughts about how to manage your unsubscribe strategy if you are using one Marketo instance for multiple brands?

[Josh_Hill13]

I believe there are other threads on this from the old community...hopefully they are still there.

• Does each brand have separate communication types?
• Are you using Workspaces/LPs?
• How is it currently setup?
• Is it ok for a lead to be served by multiple brands?

[Anonymous]

Hi Josh,

Yes, they have separate communication types

They are not using workspaces

It is brand new set up

It is okay for the lead (we are worried about duplicates)

Thanks for your help.

Karina

[Anonymous]

Hi Karina,

Were you able to find a solution for this? We use one Marketo instance to manage multiple customer - no separate workspaces. We want to be able to have branded unsubscribe links and LPs for each. Anything you can share will be greatly appreciated.

Thanks!

[SanfordWhiteman]

You can point people to any unsubscribe link you want. Have the default unsubscribe HTML be an empty comment <!-- --> and build your own.

If you have more questions, please open a new thread in Products​ instead of working on this 3-year-old one!

[Josh_Hill13]

It would actually be better to do a subs center if you aren't using separate record types.