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Re: Webinars using Zoom, Marketo, and Constant Contact

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Level 2

Webinars using Zoom, Marketo, and Constant Contact

One more question about using Marketo and Zoom. This time we also have Constant Contact involved.

 

We have a different group (Outreach team) communicating with our customers using Constant Contact and they have been responsible for handling webinars. For previous webinars, the Constant Contact email that went out to prospective attendees included a link to a registration landing page built in Zoom. All registration data, including what level of schooling, any questions they had in advance, etc. was collected there. Any reports that needed to be generated (registration, attendance, etc.) were pulled from Zoom.

 

We (Marketing ) now have Marketo and will integrate Zoom with Marketo. We have a webinar planned in November and the teams want to use Constant Contact (email) and Marketo (LP) together before fully transitioning  to Marketo in near future. We will have a following flow:

 

     -Zoom will be integrated with Marketo and the webinar will be conducted via Zoom

     -Landing page with a registration form will be built in Marketo

     -The link to the landing page for the registration will be sent out to a list of customers using emails from Constant Contact

 

In this new scenario, the Constant Contact email will contain a link to a registration page built in Marketo. From what I can gather, Marketo then gives Zoom at minimum the first name, last name and email address to Zoom, which then auto-sends the confirmation email and link to the actual webinar back to the registrant.

 

I imagine registration reports will be pulled from Marketo with this method, since they’ll include more information. Am I correct? Do you see any potential issues in this scenario? Would it be better to use just Marketo & Zoom or Constant Contact & Zoom instead of all three? 

 

Thanks!

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Accepted Solutions
Kaitlyn_Simko
Level 4

Re: Webinars using Zoom, Marketo, and Constant Contact

The reports you pull from Marketo should show all of the data that you have on the record (assuming you have additional data and those fields are in your report view).

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SanfordWhiteman
Level 10 - Community Moderator

Re: Webinars using Zoom, Marketo, and Constant Contact

When you use the Marketo connector, you're expected to send the registration confirmation using Marketo. It doesn't come from Zoom.

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4 REPLIES 4
Kaitlyn_Simko
Level 4

Re: Webinars using Zoom, Marketo, and Constant Contact

The reports you pull from Marketo should show all of the data that you have on the record (assuming you have additional data and those fields are in your report view).

View solution in original post

Questions
Level 2

Re: Webinars using Zoom, Marketo, and Constant Contact

Thank you!

SanfordWhiteman
Level 10 - Community Moderator

Re: Webinars using Zoom, Marketo, and Constant Contact

When you use the Marketo connector, you're expected to send the registration confirmation using Marketo. It doesn't come from Zoom.

View solution in original post

Questions
Level 2

Re: Webinars using Zoom, Marketo, and Constant Contact

Thank you! I guess it might be a good idea to create a fake event and run a test to see how things will work.