Webinars : Google Hangout is killing the market and...

[Anonymous]

... when will Marketo deliver an integration ? Are you guys working on it ?
Hangout is the only solution I know that provides excellent experience for thousands of attendees. Plus it's free.

[Anonymous]

I just joined the Marketo Team after working on G+ and Google Hangouts for the past 18 months, so you have a big Hangout fan here at the home office. There's probably some stuff we can do in the short run, such as events, etc. Send your ideas to use.

[Anonymous]

Hey skwilder ! Glad to hear this ! I think that the integration with events is the first obvious step. Depending on the Google API features, we need to know who attends the event, watches on-demand, time spent (it looks like YouTube -who handles the broadcast for hangouts on air- tracks the time people spend watching the stream). One remaining issue I have is to decide whether I drive attendees to one of my webpages (embed, and thus mkto cookies, no need for a Google account) or within G+ (with Q&A I can't easily implement on my webpages).
As a second step, I would investigate the ability to use hangouts for sales people (and then track for scores, interesting moments, etc...).
You know how we are, we want to track any meaningful signal 🙂

[Anonymous]

Hi Nicolas,

Just to be clear, you are looking for an integration similari to what we have with the other Webinar providers, correct?

LMK!

Cheryl

[Anonymous]

Right Cheryl !
(I might have gone too far in my post 🙂

[Anonymous]

This would be great! Integration with some kind of tracking would be really helpful. For certain markets, Google Hangouts are quickly becoming a mainstream channel.

[Anonymous]

Very interesting, subscribing to hear more! 🙂