Webinar Recording with Marketing Material to Unsubscribes?

[Brent_M]

Hey Everyone! 

Does anyone know if it is legal to send a webinar recording as operational to unsubscribes if it has marketing material within the email? These unsubscribes are people who registered for the webinar but unsubscribed before the recording was released. I want to stay in compliance with CAN-SPAM but I'm running into mixed opinions.

Our legal team says we can only send the recording to unsubscribes if it contains zero marketing material (even if they registered for the event). But I've noticed other companies send some sort of marketing "next step" in their recording emails (demo request, check out this asset, etc). 

Any help would be appreciated, thanks! 

[Darshil_Shah1 · Accepted solution]

According to the CAN-SPAM law, when someone unsubscribes from your emails, you're supposed to respect their request and stop sending them commercial emails unless they've given you permission to do so.

Now, when it comes to sending a webinar recording to people who unsubscribed before the recording was released, as you rightly pointed out, there are different opinions on what's allowed. Some companies include marketing stuff in the email, while others don't.

To make sure you follow the CAN-SPAM rules, it's generally a good idea to avoid including any marketing material in the email you send to those who unsubscribed. The main purpose of the email should be to provide the webinar recording, not to push more marketing. IMO by keeping it informative and without any marketing content, you lower the risk of breaking the CAN-SPAM law.