Can you clarify what a known lead is? To be known, do you have to have filled out a marketo form or clicked a link in a past marketo email?
Regarding anonymous leads, the report is saying there are 3 anonymous leads that have viewed the landing page, but the inferred company's are AT&T and Continental Broadband. Is Marketo just pulling the internet connection or something? Is there anyway to obtain more information on these anonymous leads?
Kelly - This is a really interesting use case, or “so cool” as Mark would say!
As far as Sales Insight goes it is a really useful and useable part of the Marketo suite in conjunction with Salesforce and Outlook (or Gmail). If your sales team were to use this feature, it will ensure that the activity carried out by the Lead or Contact is tracked completely in both Marketo and Salesforce and will give you the Reporting capability you are looking for. Let me know if you would like to discuss implementing this approach.
Re: sales insight, is this something that is included in the "select" package or is it an additional fee? Furthermore, if sales were to use this feature, would they all need marketo usernames and passwords? Or would they send the emails out through salesforce still? If you could point me to a help article so I can read more about it, that would be great.