Using a function to customize subject lines

[Anonymous]

I was just wondering if Marketo allows for customizable subject lines using functions to pull information from a field?

I understand segments can be used in conjunction with snippets and tokens but I'm looking to customize by each individual company name.

Any direction on this would be greatly appreciated!

[Josh_Hill13]

You could attempt to do this using a combination of formula fields, tokens, and segmentations.

For instance, if you created a Company Subject Line or My.Token and assigned it using a flow step, then you could pull that in as a token.

You could also generate 20 different emails, 1 for each company, and then run that through a flow/smart list.