Unbounce Integration Issue

[Eitan_Rapps1]

Anyone here with Unbounce forms experience?

I have an Unbounce landing page form integrated with a Marketo List. I wanted to add an additional checkbox field to the form that would sync to a Marketo Boolean (True/False) field. I added the checkbox to the form, and in the Unbounce Integration Settings I synced the Marketo field to the form field. However, each time I try using the form, there is an integration error ("Invalid value for field ____").

I think the problem could be that in Unbounce the form field (checkbox ) is a string field, while in Marketo it's a Boolean (True/False) field.

I can't find an Unbounce field that is Boolean. While Unbounce Support is looking into this, does anyone here have experience and a solution with the same issue?

Thanks.

[John_Teixeira]

Thanks for your help Sanford Whiteman‌! The solution you showed me worked great. I agree you should definitely publish a blog post about this, it's valuable info for the community and it helps get the optimal use out of Marketo as a product. 

[John_Teixeira]

Sanford Whiteman‌ would you mind showing me or emailing me the steps for the unbounce integration? We just adopted unbounce and I noticed the lack of Associate Lead functionality. I was going to just use an iframed form but if you have a better way please let me know.

[SanfordWhiteman]

I can walk you through it on my JoinMe. So simple, yet not published still...

[Victor_Bloise1]

Hi @SanfordWhiteman - here we are in 2022 evaluating Unbounce for a specific use case, for mostly existing leads, and their integration still isn't great. No Munchkin, no activity and what's worse now, using the integration creates endless duplicates (likely because it bypasses the Marketo's dedupe at the API level?)

Are you still ok on showing how you managed to get around it like you did for other users? If yes, that would be amazing.

Thank you!

[John_Teixeira]

Thanks, messaged you!

[Lauren_Aquilino]

Hi Eitan,

I hope you've found your answer by now - but in case anyone else stumbles across this I thought I'd reply.

As far as I know, Unbounce only supports string fields. In the past, we have created separate Unbounce fields (string) to hold the data from Unbounce. From there, you can use smart campaigns to populate the boolean fields.

Kind of a PITA. There are definitely more pros to just using Marketo landing pages and forms.

Lauren

[SanfordWhiteman]

... but that's only a problem if you use an integration which is broken in other fundamental ways, like not associating leads. Can't see why anyone would go that way given a choice.

[Anonymous]

Because not all marketers are coders and unbounce pages are far easy to create and easier on the eyes. Just look at Marketo form vs. an unbounce form. Night and day.

Also, the UI is top notch.

[SanfordWhiteman]

At no point did I suggest Unbounce doesn't create pretty pages (quite the opposite, I'm the first to defend their look-and-feel).

But if you use their broken integration, the drastic drop in functionality counterbalances the aesthetic advantages.

Given the choice between broken Unbounce and a working, customized Marketo form, I'd choose the latter.

Given the choice between a fixed Unbounce and a Marketo form, I'd choose the former most of the time.

[Anonymous]

Hi Sanford - any recommendations on landing page builders that do have good Marketo integration (along with pretty landing pages)?

Thx<
Colin

[SanfordWhiteman]

Hi Sanford - any recommendations on landing page builders that do have good Marketo integration (along with pretty landing pages)?

I don't know of any that really understand Marketo. But again, it's not a problem with Unbounce, you just have to integrate UB correctly (using the Marketo Forms endpoint, turning off their misguided/incomplete use of the Marketo REST API).

If you're already an Unbounce user I can walk you through the right way to integrate it. I still never pubbed that blog post on it. It's not hard or anything, just a bunch of screenshots that I never got around to cropping.

[Peter_Martin1]

Sanford Whiteman​, we're considering licensing Unbounce, and I've been following this and some related threads to better understand what we'd actually be licensing and contending w/. If offer still stands, would love to understand how you'd suggest working around Unbounce's out-of-the-box Marketo integration shortcomings; in particular, what you mean by "using the Marketo Forms endpoint, turning off their misguided/incomplete use of the Marketo REST API" (per comment on Mar 14, 2018). Any chance you can help illuminate, either here or 1:1? Thank you!

[SanfordWhiteman]

Sure Peter, I can show you the setup. Takes 5m. Despite all the blog posts between then and now it's still not something that's in one place.

[Alex_Firtl]

Hey Sanford Whiteman​ any chance you could spare some time to show me the integration as well? I think we're finding the limitations of using the Marketo integration from within Unbounce...

[SanfordWhiteman]

Sure, just hit me up.

I truly can't believe this isn't on my blog yet. It's shameful!

[Delinda_Tinkey1]

Hi Sanford, we're evaluating unbounce as well. Could you share more details on your thoughts around the integration?

[SanfordWhiteman]

Could you share more details on your thoughts around the integration?

Well, it just doesn't work the way a Marketo user expects forms to operate.

UB is a fine platform that people have had a lot of success with, but this is a major shortcoming.

You can get a far superior experience by turning off the built-in "integration" and using a different method on the front end, which I've shown to Alex and a lot of others.

[Chad_Frederikse]

Hi Sanford, would you mind showing me your workaround for this? I can pass the leads into Marketo, but not pull in the UTM data I need. If you have a method to do this I would be very grateful! 

[SanfordWhiteman]

Hmm, mapping UTMs/query params to hidden fields shouldn't be a problem with their usual setup (the major Unbounce problem is at a different level).

But we will of course have that hidden field stuff in place as well... let know when you want a walkthrough.

[Peter_Martin1]

Appreciate it, Sanford. If you can send me an email (peter.martin@everestgrp.com) w/ a couple of suggested windows (dates and times) that work for you, I'll send you a Skype invite. Thanks again!