Trouble starting the lead conversion due to clicks on external or PDF links in emails

[Arturo_Olivares]

Hi everyone!

Have you ever had trouble starting the lead conversion due to clicks on external links or PDFs in emails?

It seems that if a client clicks on an external link or a pdf in an email, it will not be taken as a valid activity to start the lead conversion.

Thank you!

[SanfordWhiteman]

Like Darshil says, you want a redirector page.

Would probably be clearer to talk about the technical issue, rather than the abstract concept of “start the lead conversion”.

• Clicks on assets that don’t run Munchkin are logged as Clicked Email activities.
• By definition, they are not logged as Visit Web Page activities.
• Also by definition, they do not result in associating a Munchkin session with a known lead.

[Darshil_Shah1 · Accepted solution]

You could use the re-director page approach that Sandy has documented on his blog here. Through the re-director page approach, you'd be able to see a person's subsequent web activities on your website even if they clicked the pdf file from a device that has no Munchkin association.

If you've added the links (external page/pdf) in your email as tracked ones, you'd see the Clicked Link activity for the clicks. However, you'd not be able to track activities/associate anonymous leads on the external web pages in Marketo, as Munchkin won't be present on the external pages. Also, by external pages, I mean the pages not owned by you, if you're trying to track the activities on the external pages owned by you (i.e., non-Marketo LPs), you could place the Munchkin JS on them to track the activities in Marketo.