I'm designing a lead cycle data management campaign in Marketo to define a Marketing Qualified Lead. Our internal definition is that anyone who opens or clicks an email. Do I need to setup up seperate triggers for opening a Marketo Email and opening a Sales Email/Clicking a Marketo Email and Clicking a Sales Email, or will the standard click any link in email and opens any email triggers capture everything?
The opens email/clicks link in email triggers do not capture leads who take these actions via a sales email. If you would like to trigger leads who open or click a sales email you will need to add those triggers.