Trigger Token in marketo

[Sukesh_Yadav]

What is trigger token, its use and how we can implement it in marketo webinar/email programs?

[SanfordWhiteman]

Surely you've read the docs on trigger tokens? And searched here (the Nation) for the many, many discussions... ?

[Sukesh_Yadav]

Yes, i visited the few links below, however, the information is not that crisp and clear which help me what it is actually and how/where we can use it.

https://nation.marketo.com/message/193757-help-triggering-with-tokens

Help! Triggering with tokens?

Did token {{trigger.Web Page}} change?

[Floyd_Alvares2 · Accepted solution]

Hi Sukesh,

Trigger.Tokens are specific system tokens that can be used in conjunction with Interesting Moments for MSI. Their use is mainly to capture certain types of information such as what asset/trigger/link in the smart list within a smart campaign triggered the flow step.

More information on the types can be found here: Tokens for Interesting Moments - Marketo Docs - Product Documentation

Hope this helps

Thanks

Floyd

[SanfordWhiteman · Accepted solution]

that can be used in conjunction with Interesting Moments for MSI

(And in any other context within a single trigger campaign run. Aside from IMs we use {{trigger.tokens}} extensively in webhooks.)

[Sukesh_Yadav]

Thanks, now i am able to connect the dots.

[Sukesh_Yadav]

Thanks, explanation is really crisp and helpful.