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Trigger Token in marketo

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Sukesh_Yadav
Level 1

Trigger Token in marketo

What is trigger token, its use and how we can implement it in marketo webinar/email programs?

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Accepted Solutions
Floyd_Alvares2
Level 8

Re: Trigger Token in marketo

Hi Sukesh,

Trigger.Tokens are specific system tokens that can be used in conjunction with Interesting Moments for MSI. Their use is mainly to capture certain types of information such as what asset/trigger/link in the smart list within a smart campaign triggered the flow step.

More information on the types can be found here: Tokens for Interesting Moments - Marketo Docs - Product Documentation

Hope this helps

Thanks

Floyd

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SanfordWhiteman
Level 10 - Community Moderator

Re: Trigger Token in marketo

that can be used in conjunction with Interesting Moments for MSI

(And in any other context within a single trigger campaign run. Aside from IMs we use {{trigger.tokens}} extensively in webhooks.)

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6 REPLIES 6
SanfordWhiteman
Level 10 - Community Moderator

Re: Trigger Token in marketo

Surely you've read the docs on trigger tokens? And searched here (the Nation) for the many, many discussions... ?

Sukesh_Yadav
Level 1

Re: Trigger Token in marketo

Yes, i visited the few links below, however, the information is not that crisp and clear which help me what it is actually and how/where we can use it.

https://nation.marketo.com/message/193757-help-triggering-with-tokens

Help! Triggering with tokens?

Did token {{trigger.Web Page}} change?

Floyd_Alvares2
Level 8

Re: Trigger Token in marketo

Hi Sukesh,

Trigger.Tokens are specific system tokens that can be used in conjunction with Interesting Moments for MSI. Their use is mainly to capture certain types of information such as what asset/trigger/link in the smart list within a smart campaign triggered the flow step.

More information on the types can be found here: Tokens for Interesting Moments - Marketo Docs - Product Documentation

Hope this helps

Thanks

Floyd

SanfordWhiteman
Level 10 - Community Moderator

Re: Trigger Token in marketo

that can be used in conjunction with Interesting Moments for MSI

(And in any other context within a single trigger campaign run. Aside from IMs we use {{trigger.tokens}} extensively in webhooks.)

Sukesh_Yadav
Level 1

Re: Trigger Token in marketo

Thanks, now i am able to connect the dots.

Sukesh_Yadav
Level 1

Re: Trigger Token in marketo

Thanks, explanation is really crisp and helpful.