Trigger Clicks Link in Email with Tokens

[Anonymous]

Commenting to help get this topic going again. I'm running into the same issue. I'm trying to figure out a way to trigger off a mailto: and coming up blank. Even going outside the box doesn't seem to be turning up anything. Has anyone found a way to do this yet?

[Jenn_DiMaria2]

The workaround I've found isn't foolproof, but my new trigger is:

Clicks Link in Email IS NOT (select all links in your email except the link you want)

I've run into errors with it, but it works more often than not when trying to trigger off a tokened link.

[Anonymous]

Awesome! I'll give it a shot and report back.

It has been appearing to me through this process that Marketo doesn't recognize "mailto:" as a real link.

[Anonymous]

No luck on this end. Tried it a few different ways and nothing. Even tried it w/o the tokens and nothing. I made an awesome appointment setter landing page that we have used on a few programs now but for some reason the lady running this project decided go back in time and use "mailto". Oh well, thanks for the help.

[Jenn_DiMaria2]

Just for fun, I went back and looked at the campaign I set up that worked. In the email itself, do you have the link set up to read as:

<a href="mailto:{{my.Article Link}}">

?

[Grégoire_Miche2]

Hi all,

You may want to vote for these 2 ideas :

-Greg

[Emily_Poulton1]

I have just realised that this is the reason why we have such low click through rates for our white paper outbounds, because the URL is in a token, Marketo doesn't register this.

I opened a ticket about this with the Premier Support and no one came to this conclusion.

Did we have a solution for this in the end?

Is is as simple as writing http:// before the link that it doesn't work in some cases.

Thanks!

Emily

[SanfordWhiteman]

What are the cases in which separating http:// (or https:// or mailto:) out of the token was documented as not working?

Links generated in Velocity scripts, for example, won't be converted to trackable links at http://branding.example.com.  This is a known gap.  Also, mailto: links must have tracking turned off in order to work reliably (class="mktNoTrack").  What else was found in your discussion with Support?

Keeping the protocol out of the token is an understandable requirement, when you think about it.  Links like href="#hashtag" must not be rewritten to go via the branding domain, because they would be broken.  Giving Marketo a preview of the link to come allows for fewer passes when replacing tokens.  And of course all links must have a protocol ("www.poulton.com" won't link to your website -- it's "http://www.poulton.com").

[Anonymous]

We use tokens often to ensure styling is correct. It works wonderfully for most uses, but we run into the same problem you do. If we want to track this link click, what I've done is simply cut (copy / remove) the html from wherever your link is in the token through the end of that token, then paste it into the html body of the email right after that token is called.

Note this will not work if you're using tokens to dynamically generate content, only if you're using it for styling links, etc.