Trigger Campaigns track in AB testing Email program

Suneka · ‎02-08-2023

Hey Community,

Just wanted to know whether we can track the metrics ( Email opens, Clicks, Delivered) using trigger campaigns in the AB testing Email program set up. Initially I used the email program and added AB testing to it and scheduled it fixing the sample as 50%-50%. Before scheduling it I also activated the required trigger campaign to track the opens, clicks and delivered metrics. Unfortunately, the trigger campaigns didn't track the metrics as expected. Can anyone please let me know whether it is feasible to track using triggers?.

Darshil_Shah1 · ‎02-10-2023

We were able to figure this out! There was an issue with the email name in the trigger.

When an A/B test is added to an email in the email send program, Marketo renames it as <Program Name.Name of Test>. I've always known that the test name gets added to the email name as <Program Name.Email Name.Email Test Name>, i.e, the email name is preserved and not replaced by the test name itself, but it's otherwise now.

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