Tracking anon web visitors using Marketo

[Anonymous]

Hello Marketo Enthusiasts!!

We have been using Marketo for a while now in different capacity and now we need to figure out how we can use Marketo for tracking anon web visitors to enhance our lead generation activity. Currently we are using Visitor Track from Net factor ( contract expiring soon) and wanted to see if anyone is aware of how we can incorporate Marketo in doing so. Any help/advise is much appreciated. Thanks a lot!

Cheers,

Vasu 

[Josh_Hill13]

Depends, Marketo Munchkin code does track anon activity already. Are you hoping to adjust offers displayed based on some of that anon data? If so, you need Marketo RTP, which is a separate module and cost.

[Anonymous]

Hi Jason,

Thanks for this. All I need is how we can incorporate settings from Visitor Track to Marketo and generate the smart list (by applying the necessary filters) using list actions for lead generation activity. I must admit I have limited knowledge of using Marketo in this capacity. Regarding Marketo RTP module I will need to check.