Token First Name in a Subject Line - if you're missing a first name can it just leave it blank?

[jenrus]

I would like to use a Token ie First Name in an email  Subject Line, however, I don't have all first names.  If I'm missing a first name, will Marketo automatically leave it blank as I don't want an alternative?

[SanfordWhiteman · Accepted solution]

Yes, if you just include the token (with no default) it will be blank.

[Katja_Keesom]

True. The only thing to be aware of is that it might (depending on how you constructed the sentence) leave you with an annoying extra space where it doesn't belong.

[SanfordWhiteman]

Didn't want to make this a Velocity thread if it didn't absolutely have to be. 🙂