To fetch report on landing pages by utms

[ananya30]

Hi ,

Can anyone please help me by saying how to pull a report on landing pages to see the metrics visits and engaged by utms medium in marketo engage?

Thanks !

[Miray · Accepted solution]

There is no out-of-the-box reporting in Marketo Engage that directly pulls UTM parameters. However, you can use the Person Performance Report to get some insights. Here’s how you can do it:

1. Navigate to the Person Performance Report:

   • Go to Analytics in your Marketo Engage instance.
   • Select Person Performance Report.

2. Group by UTM Medium:

   • In the report settings, group the data by the UTM Medium field. This will show you how many people have the UTM medium field populated.

3. For Detailed Metrics:

   • If you need more detailed metrics, such as specific links and UTM parameters, you might need to use external tools like Google Analytics or Adobe Analytics. These tools provide a more granular view of your UTM parameters and can offer deeper insights into user behavior.

4. Using Smart Lists for Specific Links:

   • If you are looking for specific links and UTM parameters, you can use Smart Lists:
     • Create a smart list with the filter Visited Web Page is.
     • Add a Query String Constraint that contains the UTM medium.
     • This will give you a list of known people who visited the specific web page with the specified UTM medium.

By following these steps, you can get an idea of how many people visited your landing pages, you can also create smart lists for engaged audience for spesific links. For more detailed and specific data, external analytics tools are highly recommended.

I hope this helps! Let me know if you have any other questions.

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[SanfordWhiteman · Accepted solution]

Adding to Miray’s point: if you haven’t prepared your Marketo instance in advance for this kind of reporting, you’re unlikely to be able to generate a report right now, using only existing data.

For example, Marketo never automatically fills a lead/member field from a query parameter like utm_medium (let alone a history of utm_medium values). You must set up your forms to fill hidden fields from query params.

Otherwise, the only place you’d see the utm_medium is in the Referrer property of a Fill Out Form activity, as part of a full URL, or in the Query String property of a Visit Web Page activity. In neither case is it parsed into its own field. Marketo never parses query strings on the server side, only on the client (browser) side.