Timing an email to arrive with mailed collateral

Chris_Morris1
Level 4

Timing an email to arrive with mailed collateral

We have a mailed collateral piece we send in some cases, not all - but I would love an email to arrive to our customer on the day the mail is expected to arrive. My credit card company does this  - I recently received an email on the day my new card arrived in my mailbox.

Has anyone done this before? What timing would I use to make this work?

5 REPLIES 5
Anonymous
Not applicable

Re: Timing an email to arrive with mailed collateral

You can do this with a Marketo Campaign.  You need to know the expected delivery time of the direct mail piece. 

In the flow step of the campaign

Step 1:  call webhook to send direct mail piece

Step 2:  wait expected delivery time

Step 3:  send email

Chris_Morris1
Level 4

Re: Timing an email to arrive with mailed collateral

Thanks, I was looking to see if anyone had timed this out, what timeframe they used for the mailing.

Jenn_DiMaria2
Level 10

Re: Timing an email to arrive with mailed collateral

You could also look into a service like PrintingForLess: Print, Promo, Direct Mail, EDDM, Corporate Gifts, Multi-Channel Marketing, Marketo Integrated – Mark...

Depends on your budget, of course!

Chris_Morris1
Level 4

Re: Timing an email to arrive with mailed collateral

Thank you!

Josh_Hill13
Level 10 - Champion Alumni

Re: Timing an email to arrive with mailed collateral

PFL can send delivery times and dates. Ask them if they can do estimated delivery dates, then you can use that in a Wait Step token.