We have a mailed collateral piece we send in some cases, not all - but I would love an email to arrive to our customer on the day the mail is expected to arrive. My credit card company does this - I recently received an email on the day my new card arrived in my mailbox.
Has anyone done this before? What timing would I use to make this work?
You can do this with a Marketo Campaign. You need to know the expected delivery time of the direct mail piece.
In the flow step of the campaign
Step 1: call webhook to send direct mail piece
Step 2: wait expected delivery time
Step 3: send email
Thanks, I was looking to see if anyone had timed this out, what timeframe they used for the mailing.
You could also look into a service like PrintingForLess: Print, Promo, Direct Mail, EDDM, Corporate Gifts, Multi-Channel Marketing, Marketo Integrated – Mark...
Depends on your budget, of course!
Thank you!
PFL can send delivery times and dates. Ask them if they can do estimated delivery dates, then you can use that in a Wait Step token.