We are starting to use the Engagement Program for our nurture. Has anyone used it? Can you share any best practices?
I also wonder if anyone has a template that they use to document program requirements. This is something that will be very useful to standardize program requests.
Take a look at some caveats about using this. http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013
Otherwise, Engagements are great. Setup the following structure:
Hi Caryne - Marketo has example programs that you can download for free, I found them very helpful for when I started with Marketo. Go to marketing activities, (I suggest making a folder for Marketo downloaded programs) and then go to new, import program, choose Marketo Program Library, and then choose the program you want to import!
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