Templates for Engagement Program?

[Anonymous]

Hi,

We are starting to use the Engagement Program for our nurture.  Has anyone used it? Can you share any best practices?

I also wonder if anyone has a template that they use to document program requirements. This is something that will be very useful to standardize program requests.  

Thanks!  

[Anonymous]

Hi Caryne - Marketo has example programs that you can download for free, I found them very helpful for when I started with Marketo. Go to marketing activities,  (I suggest making a folder for Marketo downloaded programs) and then go to new, import program, choose Marketo Program Library, and then choose the program you want to import!

Hope that helps!

[Josh_Hill13]

Take a look at some caveats about using this.
http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013

Otherwise, Engagements are great. Setup the following structure:

01 - Stream Emails
02 - Stream Emails
...

01 - Landing Pages

04 - Entry Flows
05 - Exit Flows
05 - Lists
06 - Reports

#s are example only.