Well, posted too soon. I found "Visited Web Page".
Remember, if you're going to use this method, all of your links have to be expected to leave Visited Web Page tracks. Direct PDF links, for example, do not.
Hi Amanda, sorry I just saw this. It sounds like you found the solution. I have mine set up as below:
Trigger: Visited Web Page contains "abc.com"
Clicked link contains "abc.com" in last 5 minutes
I've done a few spot checks, and the flow appears to be working properly.
I've found a flaw in my Smart List. It's not capturing all leads who clicked and then visited a web page. I've spot checked several leads (half that triggered correctly and half that didn't) and cannot find any difference between the two sets...
I think I will have to rely solely on the Visited Web Page trigger and another filter like Member of a Program or Was Delivered Email.
It's frustrating that the Click Link in Email activity is getting very unreliable as an indicator of intent.
I set my smart list up in the opposite manner and it so far has seemed to catch everyone I've spot checked:
Trigger: Clicks link in email is "abc.com"
Visited webpage is "abc.com" in timeframe Today
Thanks, Conor. I can't believe I didn't think to try that!
Since clicking on "Today" in the calendar that pops up will insert today's date, will this date dynamically adjust each day. And what about time zones. Let's say someone in China clicks on a link in an email that's received a day prior (in our Marketo local time zone), will this adjust for the lead's time zone?
The timeframe option is dynamic - you don't actually have a calendar pop-up and choose a specific date. Instead, it's actually the word, "Today", and acts like a token to pull in today's date. You bring up a very good point about timezones, but it is based off of the time the activity was logged in your instance of Marketo.
That's what I thought, Conor. But when I entered "Today" in the field, Marketo indicated it was invalid with a red squiggly:
Change "is" to "in time frame" and you will have the option to select today.