SFDC requires Company field to sync

[Anonymous]

Hey all -

I'm trying to sync leads to SFDC from Marketo on a form with just 1. first name 2. last name and 3. email (this is a newsletter signup form).

Problem is, the SFDC sync fails because it's requiring a company name, which we dont capture. What are some viable workarounds to getting these leads into SFDC?

Thanks!

Zahir

[Anonymous]

Just curious, what is the reason why you do not capture the company name?

In any case, there is an option in Marketo that handles this scenario - Set Default Lead Last Name and Company Name - Marketo Docs - Product Docs​.

[Anonymous]

Our audience are developers who are overwhelmingly internet savvy and hate forms or providing lots of info for a simple newsletter. Our philosophy is if it doesn't have to do with what is being offered, we shouldnt request that information.

[Ravi_Ansal2]

Hi Zahir Surmawala,

This is happening because of Salesforce validation. what you can do is edit these in salesforce via admin rights or make that field as default.

Hope is helps.

[Anonymous]

Thanks Ravi. Though I tried stopping the default requirement for Company in salesforce, I discovered its not possible in my version of enterprise edition. Created a smart campaign instead to fill "Company" when missing as [not captured], in hopes of building a strong case to execs for requiring the information!

[SanfordWhiteman]

As an alternative to (or in addition to) setting the SFDC defaults as in Jim's link, you could add a hidden Company field to the form that is always set to [Unknown] or, perhaps more appropriately if you're B2C, set the Company name to First Name + Last Name.

[Neil_Robertson6]

As @ravi noted this is down to the validation rules in your org.