Does anybody see in a lead activity log showing an email click, then email delivered (sometimes then another click)?
We're assuming this is spam/filters on the recipient end checking for legitimacy, and then delivering. However, this is factoring into our click metrics and we're evaluating email performance based on it.
Has anyone else run into this? What do you do about it? Can you filter it out for analytics/making decisions?
Incognito mode isn't a good example as cookies can be set in incognito mode, they are just deleted when the window is closed. So, in that case, the Visited Web Page activity would still be recorded. A better example is that the user has cookies completely disabled in their browser so that cookies can't even be set.
Hi Beth, I ran into the same issue. This is the closest "solution" I found: Spam filters registering clicks? But it really depends on what's happening in your system. In my case, the spam filter is only clicking one link in the email. It's logging the "clicked email" activity before the "delivered email" activity, and no "visit webpage" activity was logged afterwards. For my scoring purposes, I'm going to filter out link clicks that aren't accompanies by a visit webpage activity.
no "visit webpage" activity was logged afterwards.
That's because it isn't running Munchkin on the final destination page.
I'm going to filter out link clicks that aren't accompanies by a visit webpage activity.
I'd be careful with this assumption in general. The final destination needs to load your Munchkin code for the Visit Web Page activity to be logged, which is not always the case (for example, if you link to a domain you do not control, a Clicked Email without Visited Web Page is expected).
The destination page is running Munchkin code. The filters I set were "clicked on link containing armor.com" and "not visited webpage containing armor.com." I also checked that a "normal" lead who clicked on the same link in the email did register a "visited webpage" activity. That being said, it is important to make that distinction when using using the clicked email without visiting a webpage filter.
Could you please give an example or two for this scenario - a normal human clicks a link in an email, but a visited web page activity is NOT created? I have some campaigns set up similar to the ones Venus is describing so I'm wanting to understand the scenarios in which this will not work.
Visit Web Page requires that Munchkin be executed on the final target link (i.e. the link you enter in your email, before Marketo rewrites it to bounce off the tracking server). This will not happen if:
the destination page does not run (your) Munchkin.js
the destination link is a PDF/XLS or other direct download which does not run any scripts at all
the user is using an anti-tracking plugin
JD's point about Incognito/Private, which in current Firefox turns on anti-tracking automatically, is also valid, but it's unlikely to happen in response to an email click.
Incognito mode isn't a good example as cookies can be set in incognito mode, they are just deleted when the window is closed. So, in that case, the Visited Web Page activity would still be recorded. A better example is that the user has cookies completely disabled in their browser so that cookies can't even be set.
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