Scoring the Past Activities for Each Date

[Anonymous]

It would be helpful if anybody give me any insights on this:

I want to perform scoring for the past activities for each date and I think it is

possible since Marketo can refer to the past activity logs.

I created a batch campaign like this:

=============================================================

Smart List:

Visit Web Page starts with = "www.rich.jp/author"

Campaign is Requested

Flow: 

Change Score = "Lead Score, +1"

=============================================================

Then, I performed "Lead Actions" > "Special" > "Request Campaign" after selecting

targeted leads.

The result is the score was added by ONLY +1 even if leads visit this

web site "www.rich.jp/author" many times in different dates.

It is likely that the conditions "Visit Web Page starts with = "www.rich.jp/author"" can't work.

Are there any other ways that can add as many scores as times when

leads visit  the website for the past?

Tad  

[Anonymous]

Hi, Courtney-san

Thanks for your advice. It sounds difficult that in to archieve scoring getting back to the past (referring to Activity Log), especially for triger-base action.

Thanks

Tad

[Casey_Grimes · Accepted solution]

What may be a possibility is to use the minimum number of times constraint on your Visit Web Page filter, depending on what you expect the range of potential visits to be; I would personally try for the highest times visited and work backwards like:

Scoring.10 Visits
Visited Web Page starts with = "www.rich.jp/author"
Minimum Number of times = 10

Flow:
Change Score = "Lead Score, +10"

Scoring.9 Visits
Visited Web Page starts with = "www.rich.jp/author"
Minimum Number of times = 9
Not a member of Scoring.10 Visits

Flow:
Change Score = "Lead Score, +9"

etc. It's not ideally as effective as a "had run through infinite times" concept that you're describing, but there's no equivalent to that in Marketo at this time.