Salesforce and Marketo Data Cleansing

[Bryan_Epstein]

We are in the process of looking into vendors for improving our data cleanliness with our SFDC database, which obviously will sync into Marketo. A few of the vendors that we are looking into are Reachforce, ZoomInfo and Dun & Bradstreet. Does anyone have experience with any of these vendors or any suggestions on how we can better clean up our data as it relates to improved demographic/firmographic data.

If anyone is willing to connect with me to discuss further, I'd appreciate being able to set up some time to chat.

[Josh_Hill13 · Accepted solution]

I'd check with Leadspace and LeanData.

The most impt thing is to choose an Industry and account/company structure. And rules around routing and deduping, otherwise it won't matter which data source you use.