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Salesforce and Marketo Data Cleansing

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Bryan_Epstein
Level 6

Salesforce and Marketo Data Cleansing

We are in the process of looking into vendors for improving our data cleanliness with our SFDC database, which obviously will sync into Marketo. A few of the vendors that we are looking into are Reachforce, ZoomInfo and Dun & Bradstreet. Does anyone have experience with any of these vendors or any suggestions on how we can better clean up our data as it relates to improved demographic/firmographic data.

If anyone is willing to connect with me to discuss further, I'd appreciate being able to set up some time to chat.

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Josh_Hill13
Level 10 - Champion Alumni

Re: Salesforce and Marketo Data Cleansing

I'd check with Leadspace and LeanData.

The most impt thing is to choose an Industry and account/company structure. And rules around routing and deduping, otherwise it won't matter which data source you use.

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Josh_Hill13
Level 10 - Champion Alumni

Re: Salesforce and Marketo Data Cleansing

I'd check with Leadspace and LeanData.

The most impt thing is to choose an Industry and account/company structure. And rules around routing and deduping, otherwise it won't matter which data source you use.

View solution in original post